Attracting parents to Apini with sunny content

Content strategy, ideation and blogs

Apini is a boutique children’s swimwear business. Their chic range is designed by a mother in the UK and made in Europe from the highest quality materials. The range of trunks, rash guards, one-piece and two-piece costumes have features specifically made for newborns and boys and girls aged up to 12 years.

The company’s founders wanted to communicate the messages of child-specific design, quality and stylishness. They also wanted to raise awareness of their brand amongst parents via SEO content on their website. 

To help them do this, we developed a thorough content strategy (see below). This outlined the business’s content pillars of expertise, established target keywords and set out a monthly content plan. I then delivered this strategy alongside the owners, including SEO-optimised blogs tailored to their brand and target audience.