Showcasing Essentra Components’ expertise

SEO strategy, video and blog content

Essentra Components is an expert plastic components manufacturer. From caps and plugs to access hardware and fastenings, they’ve been supplying OEMs with parts for more than 65 years. I worked with the agency Made by Sonder to develop content that demonstrated their deep industry knowledge and specialist technical expertise.

We created and delivered a content strategy designed to make the brand more visible to potential customers and set them apart as industry leaders. SEO was a major technique in this strategy, which was developed around expert topic pillars that Essentra Components could ‘own’.

The high-level content we produced (which included blogs, videos and digital tools) led to a consistent increase in organic keyword rankings, search traffic and backlinks. One of the main achievements was appearing in the top three Google rankings and as Featured Snippets for relevant keywords such as ‘plastic components’ and ‘plastic injection moulding’.